About us

We built the SEO tool we wanted for our own clients

RankOtter is made by PS Website Design, a UK web design and hosting agency. We built it to grow our own clients' websites.

We've built and looked after websites for UK businesses for years. The same story kept coming up: a great business, a good website, and no time to write the content that gets it found.

Agencies were too expensive for most of our clients. AI writers were fast but sounded robotic, made things up and left all the research, uploading and tracking to the business owner.

So we built the tool we wanted for our own clients: one that does the research, writes like a person, asks before it publishes and shows you the results from Google.

“We use RankOtter every day on our own clients' sites. If it isn't good enough for them, it doesn't ship.”

Otters are playful, persistent and always busy. They also use tools. That felt about right for software that quietly works on your website every day.