This policy explains what personal data RankOtter collects, why, who we share it with and the rights you have.
1. Who we are
PS Website Design Ltd, trading as RankOtter.ai, a company registered in England and Wales (company no. 07041239) with its registered office at [ADDRESS] and VAT number GB 105 3784 26 is the data controller for personal data collected through RankOtter.ai. Contact our privacy lead at [email protected].
2. What we collect
- Account details: name, email, company, billing address and VAT number.
- Website content: the public pages of websites you add, so we can learn your business and voice.
- Google data: read-only Search Console and Analytics data, if you connect them.
- Usage data: how you use the app, to keep it working and improve it.
- Payment details: handled by Stripe. We never see or store your full card number.
3. Why we use it, and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Running your account and the service | Contract |
| Billing, tax and accounting | Legal obligation |
| Keeping the service secure and improving it | Legitimate interests |
| Marketing emails | Consent, or legitimate interests for existing customers, with an opt-out in every email |
4. Who processes it for us
- Stripe (payments)
- AI model providers, including Anthropic [and others to list] (writing and research)
- [Hosting provider] (application hosting)
- [Email provider] (account and marketing emails)
- Google (only the data you connect)
Where data is processed outside the UK we use appropriate safeguards, such as the UK International Data Transfer Agreement. [Confirm per processor.]
5. How long we keep it
We keep account data while your account is open and for up to 30 days after you close it, then delete it. We keep billing records for six years for tax purposes.
6. Your rights
- Access a copy of your data
- Correct or delete it
- Object to or restrict how we use it
- Take it with you (data portability)
- Withdraw consent at any time
Email [email protected] and we will reply within one month.
7. Complaints
If you are unhappy with how we handle your data, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk.