For small businesses
You know your customers' questions better than any agency. RankOtter turns that knowledge into articles that get found, while you run the business.
First article free · No card needed
The short answer
Small businesses lose Google searches to competitors who publish helpful content regularly. RankOtter writes an article a day answering the questions your customers search, in your voice, and publishes it to your website. You approve each one in about five minutes, from £29 + VAT a month.
The problem
The businesses that win searches are usually not the best at what they do. They are the ones that answer the most questions.
Every article is another way for a customer to find you
Google favours sites that keep adding useful content
AI search tools quote businesses that answer clearly
Content
The things people ask you every week, written up so Google can find them.
e.g. Do I need planning permission for a garden office?
Practical help that shows you know your trade.
e.g. How to choose the right boiler size for your home
Honest price ranges that bring in buyers who are ready to book.
e.g. How much does a bathroom refit cost in 2026?
Help people choose, then point them to you.
e.g. Composite vs timber decking: which lasts longer?
Cost
| Option | Typical cost | What you get |
|---|---|---|
| SEO agency | £500+ a month | A handful of articles, strategy and reports |
| Freelance writer | £100 to £300 an article | Writing only; you research, upload and track |
| RankOtter Growth | £29 + VAT a month (about £1 an article) | 30 researched articles, published and reported |
Agency and freelance ranges from published UK pricing guides, checked [DATE]. Confirm sources before launch.
5 minutes
to read and approve each article. Or none at all on autopilot.
Solutions
For most, yes. Articles keep bringing visitors long after they're published, unlike ads that stop when you stop paying. The key is writing about what your customers actually search for.
There's no magic number, but sites that publish regularly for six months or more usually see the clearest results. RankOtter's Growth plan publishes up to 30 a month.
Usually three to six months for meaningful traffic. Some long-tail articles bring visits within weeks.
Yes. Many businesses use both: ads for instant leads, articles for steady, free traffic that builds over time.
Free analysis in about 30 seconds. No sign-up.
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