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For trades & local services
Get found for the jobs people search for in your area
When someone searches “boiler making a banging noise” or “how much to rewire a house”, RankOtter makes sure your business has the answer.
From £29 + VAT a month · First article free
Google · [town]
Boiler making a banging noise? 5 causes and fixes
yourtrade.co.uk · A banging boiler is usually kettling: limescale on the heat exchanger…
The short answer
Most trade searches start with a problem or a price question. RankOtter writes clear, local answers to those questions for your service area, links them to your services and contact page, and publishes them to your website.
Where trade jobs come from
The searches that bring trade jobs
Problem
“boiler making a banging noise”
Someone with a fault, about to call a pro
Cost
“how much to rewire a house”
Comparing quotes, close to booking
Near me
“electrician near me”
Ready to call today
Regulations
“do I need building regs for a garden room”
Needs an expert to explain it
Seasonal
“frozen pipes what to do”
Winter spikes you can plan for
Local by design
Written for the towns you actually cover
✓Your service area: the towns and postcodes you work in, set once
✓Local rules: building regs, Part P, planning and the rest, explained plainly
✓Your accreditations: Gas Safe, NICEIC and others, pulled from your settings
✓Pairs with your Google Business Profile: link new articles from GBP posts
A year of content, planned around your busy seasons
Search interest through the year
━ frozen pipes ━ bathroom refit
Illustrative shape. Replace with Google Trends data for UK searches.
Winter
Frozen pipes · Boiler breakdowns · Heating costs
Spring
Bathroom refits · Garden rooms · Rewires
Summer
Extensions · Air conditioning · EV chargers
Autumn
Boiler services · Bleeding radiators · Damp
Pick your trade
Built around the jobs you do
Plumbers
Be the answer when the pipes go wrong.
SEO for plumbers →Electricians
Rewires, EV chargers and consumer units.
SEO for electricians →Builders
Extensions, loft conversions and planning.
SEO for builders →Heating engineers
Boilers, heat pumps and servicing.
SEO for heating engineers →Straight talk: We don't build fake town pages. Google treats them as spam. We write genuinely useful local articles instead.
Questions from tradespeople
Do I need SEO if I'm already busy?
Busy now isn't the same as busy all year. Articles keep bringing enquiries in quiet months, and let you pick the jobs you'd rather do.
Is Checkatrade enough?
Directories are useful, but you share the page with competitors and pay per lead. Articles on your own site bring enquiries straight to you.
Will it bring emergency calls?
It writes for the problem searches people make in a panic (leaks, no hot water, tripping fuses) and puts your number right at the top.
I'm not a writer. How much do I have to do?
Approve each article in about five minutes, or switch on autopilot. Adding a real job photo or story makes articles stronger.
Does it work with my website?
WordPress publishes automatically. Shopify and Webflow are on Pro. Any other site can copy articles in one click.
See what RankOtter would write for you
Free analysis in about 30 seconds. No sign-up.
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