Trust and safety
How RankOtter stays within Google's rules and keeps you in charge of what goes on your website.
Last updated
The short answer
Google allows AI-assisted content that is helpful and original. What it penalises is mass-producing pages to manipulate rankings. RankOtter is built to stay on the right side of that line: it researches every topic, writes one useful article at a time, never invents facts, and puts you in charge of what's published.
The rules
Google's spam policies target scaled content abuse: generating many pages primarily to manipulate rankings, whatever tool made them. Its guidance on AI content says the focus is on quality and helpfulness, not how content is produced.
Sources: Google Search spam policies · Google guidance on using generative AI content. Checked [DATE].
Research before writing: every article starts from the pages Google already ranks
One article at a time, at a sensible pace, with a daily cap per site
Your approval by default on every new account
Safety rails and your own banned topics and phrases
Writing rules: no invented statistics, quotes, reviews or guarantees
An overlap scan against the pages researched, before anything publishes
Health, money and legal topics always wait for a person to approve
Publish hundreds of thin pages
Create location doorway pages
Promise "undetectable" content
Promise rankings
Privacy
PS Website Design Ltd is the data controller. We process your data lawfully and only for running RankOtter.
We can read Search Console and Analytics data. We can't change your Google settings.
Your content isn't used to train public AI models. [Confirm against model provider terms.]
Close your account and we delete your data, apart from what we must keep for tax records.
We use leading AI models, including Claude, choosing the best one for each step. You can add an optional "Written with AI assistance" byline to any article.
Customers in the EU: we support the transparency requirements of the EU AI Act. Read our AI policy →
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