Trust and safety

How we keep your website safe with AI content

How RankOtter stays within Google's rules and keeps you in charge of what goes on your website.

Read our editorial policy

Last updated

The short answer

Google allows AI-assisted content that is helpful and original. What it penalises is mass-producing pages to manipulate rankings. RankOtter is built to stay on the right side of that line: it researches every topic, writes one useful article at a time, never invents facts, and puts you in charge of what's published.

The rules

What Google says

Google's spam policies target scaled content abuse: generating many pages primarily to manipulate rankings, whatever tool made them. Its guidance on AI content says the focus is on quality and helpfulness, not how content is produced.

Sources: Google Search spam policies · Google guidance on using generative AI content. Checked [DATE].

What we do, and what we won't

What we do

Research before writing: every article starts from the pages Google already ranks

One article at a time, at a sensible pace, with a daily cap per site

Your approval by default on every new account

Safety rails and your own banned topics and phrases

Writing rules: no invented statistics, quotes, reviews or guarantees

An overlap scan against the pages researched, before anything publishes

Health, money and legal topics always wait for a person to approve

What we won't do

Publish hundreds of thin pages

Create location doorway pages

Promise "undetectable" content

Promise rankings

Privacy

Your data

UK GDPR

PS Website Design Ltd is the data controller. We process your data lawfully and only for running RankOtter.

Read-only Google access

We can read Search Console and Analytics data. We can't change your Google settings.

Not used to train public AI

Your content isn't used to train public AI models. [Confirm against model provider terms.]

Delete on request

Close your account and we delete your data, apart from what we must keep for tax records.

AI transparency

We use leading AI models, including Claude, choosing the best one for each step. You can add an optional "Written with AI assistance" byline to any article.

Customers in the EU: we support the transparency requirements of the EU AI Act. Read our AI policy →

Our own blog

Editorial policy

  • Every post has a named author with a short bio and photo
  • Technical posts carry a Reviewed by line
  • Each post includes first-hand evidence: a screenshot, a test or an anonymised benchmark
  • A How we made this note: drafted with RankOtter, researched from the current top 10, edited and fact-checked by a named person
  • No more than four posts a week for the first six months
  • Last-updated dates shown; cost and comparison posts reviewed quarterly

Report a concern

Seen content made with RankOtter that breaks these rules? Tell us.

[email protected]

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